Craft Theory

E-Book

MIDJOURNEY

MIDJOURNEY

MIDJOURNEY

storytelling FOR INTERIOR DESIGN. 2025
PURCHASE E-BOOK NOW

Discover a curated digital handbook blending AI and timeless design.

Discover a curated digital handbook blending AI and timeless design.

refined guide for thoughtful learners
refined guide for thoughtful learners

Design is shifting and you feel it. Artificial Intelligence is becoming an integral part of the process and it’s moving quickly. But beneath the surface of endless content something feels off. The fatigue of sameness. The loss of authorship. The quiet fear of falling behind — it’s all very real. Somewhere between the excitement and the overwhelm, we started wondering how do we keep up without losing the soul of our work? This is where Craft Theory started.

It started with the desire to embrace AI without abandoning what makes design meaningful — structure, clarity, history, authorship. We believe technology shouldn’t replace design thinking — it should evolve it. That’s why we created this guide to teach you how to use the power of Midjourney to design interiors with depth, meaning and more you.

Design is shifting and you feel it. Artificial Intelligence is becoming an integral part of the process and it’s moving quickly. But beneath the surface of endless content something feels off. The fatigue of sameness. The loss of authorship. The quiet fear of falling behind — it’s all very real. Somewhere between the excitement and the overwhelm, we started wondering how do we keep up without losing the soul of our work? This is where Craft Theory started.

It started with the desire to embrace AI without abandoning what makes design meaningful — structure, clarity, history, authorship. We believe technology shouldn’t replace design thinking — it should evolve it. That’s why we created this guide to teach you how to use the power of Midjourney to design interiors with depth, meaning and more you.

Learn to use the power of Midjourney in your interior design practice.

Learn to use the power of Midjourney in your interior design practice.

create smarter with our midjourney systems
create smarter with our midjourney systems

This is not just an AI guide. It’s a complete design system that brings together methodology and mindset, practical tools and philosophical clarity. Built by and for interior designers it teaches you how to use Midjourney to create concepts, material explorations, furniture and much more with clarity, authorship and intention.

This is not just an AI guide. It’s a complete design system that brings together methodology and mindset, practical tools and philosophical clarity. Built by and for interior designers it teaches you how to use Midjourney to create concepts, material explorations, furniture and much more with clarity, authorship and intention.

START LEARNING TODAY

Learn to use the power of Midjourney in your interior design practice.

create smarter with our midjourney systems

This is not just an AI guide. It’s a complete design system that brings together methodology and mindset, practical tools and philosophical clarity. Built by and for interior designers it teaches you how to use Midjourney to create concepts, material explorations, furniture and much more with clarity, authorship and intention.

START LEARNING TODAY

Interior concepts

Explore creative directions like never before. You’ll experiment with styles, palettes, and spatial moods in a way that’s fast, fluid, and deeply personal. It’s not just about generating options—it’s about discovering your voice in surprising new forms.

Furniture & built-ins

Learn to develop individual pieces for use in collages, concepts, or client storytelling. Build a library of elements that reflect your aesthetic and elevate your narrative. It’s detail-driven design, without the drag.

Material studies

Test unexpected combinations of textures, finishes, and tones in minutes—not hours. Build rich, layered material studies that lay the foundation for interiors that feel cohesive, fresh, and uniquely yours. And when you're ready, turn those boards into full spaces with a seamless flow.

Rendered 3D concepts

Breathe life into your 3D models and sketches with visual consistency and atmospheric depth. Whether you’re refining spatial studies or presenting to a client, you’ll learn how to render concepts with clarity — turning rough ideas into immersive, expressive visuals that still feel like yours.

Think deeper. Create better.

$86

limited time offer. reg. $124
PURCHASE THE E-BOOK
one time purchase. lifetime updates.

Use our systems & tools to prompt with clarity and depth.

elevated prompting made easy

We’ve developed custom ChatGPT tools, intuitive prompting frameworks, and designer-focused cheat sheets — all tailored specifically for interiors. They’re built to remove the guesswork, bring consistency to your results, and make the prompting process not just easier — but more rewarding.

Use our systems & tools to prompt with clarity and depth.

elevated prompting made easy

We’ve developed custom ChatGPT tools, intuitive prompting frameworks, and designer-focused cheat sheets — all tailored specifically for interiors. They’re built to remove the guesswork, bring consistency to your results, and make the prompting process not just easier — but more rewarding.

Use our systems & tools to prompt with clarity and depth.

elevated prompting made easy

We’ve developed custom ChatGPT tools, intuitive prompting frameworks, and designer-focused cheat sheets — all tailored specifically for interiors. They’re built to remove the guesswork, bring consistency to your results, and make the prompting process not just easier — but more rewarding.

methodology
methodology
methodology

Simple prompting frameworks

Get our easy to use prompting frameworks for interior design scenes - interiors, moodboards, furniture and details.

Toolkit
Toolkit
Toolkit

Prompting Chat GPT tools

Use our Chat GPT tools to translate your ideas, storyboards, and design briefs into usable detailed Midjourney prompts.

practice
practice
practice

Step-by-step prompting workflows

Follow our workflows and troubleshooting cheat sheets to make prompting a part of your everyday practice.

"It’s not just about generating options — it’s about discovering your voice in surprising new forms."

Elaine R.

Master advanced techniques to move beyond generic outputs.

toward a more personal process

Knowing how to prompt is only a foundation. Real control comes when we start layering prompting with advanced techniques. One of the most powerful sections of the book is where we show you how to use Midjourney to its fullest potential sharing the practices we rely on in our own studio: from advanced parameters to layered prompts, from style codes to one of the most transformative tools — image references.

Used well, these techniques open a space for discovery that feels tactile and fluid. They allow for deep explorations of texture, material moodboards, palette studies, and stylistic direction — not as aesthetic decoration, but as a design process that is fast, intuitive, and deeply personal.

Master advanced techniques to move beyond generic outputs.

toward a more personal process

Knowing how to prompt is only a foundation. Real control comes when we start layering prompting with advanced techniques. One of the most powerful sections of the book is where we show you how to use Midjourney to its fullest potential sharing the practices we rely on in our own studio: from advanced parameters to layered prompts, from style codes to one of the most transformative tools — image references.

Used well, these techniques open a space for discovery that feels tactile and fluid. They allow for deep explorations of texture, material moodboards, palette studies, and stylistic direction — not as aesthetic decoration, but as a design process that is fast, intuitive, and deeply personal.

Master advanced techniques to move beyond generic outputs.

toward a more personal process

Knowing how to prompt is only a foundation. Real control comes when we start layering prompting with advanced techniques. One of the most powerful sections of the book is where we show you how to use Midjourney to its fullest potential sharing the practices we rely on in our own studio: from advanced parameters to layered prompts, from style codes to one of the most transformative tools — image references.

Used well, these techniques open a space for discovery that feels tactile and fluid. They allow for deep explorations of texture, material moodboards, palette studies, and stylistic direction — not as aesthetic decoration, but as a design process that is fast, intuitive, and deeply personal.

methodology
methodology
methodology

Advanced editing

Learn to effectively use advanced tools like remixing, editing, parameters, codes and more to elevate your results.

Toolkit
Toolkit
Toolkit

Curated codes library

Gain access to our curated library of personalization and style reference codes for unique visuals with one click.

practice
practice
practice

Image referencing

Master image referencing - the most powerful tool in Midjourney - to craft limitless curated visions that will set you apart.

Start learning now.

$86

limited time offer. reg. $124
PURCHASE THE E-BOOK
one time purchase. lifetime updates.

Chapters overview:

prologue

Build a Strong Foundation

A collection of essays in attempt to understand our new role as hybrid craftsmen and the values of meaningful AI integrations.

The Shift Before Us

A reflection on the moment we’re in — where fast tools promise more, but often leave us feeling less connected. This essay sets the stage for what’s changing, and why this shift is not just technical, but creative.

The Hybrid Craftsman

An introduction to a new kind of designer — one who blends tradition and technology, not as opposites, but as collaborators. It’s a mindset rooted in curiosity, authorship, and the ability to shape meaning across mediums.

Principles of Hybrid Craftsmanship

A set of grounding values for working with AI in a way that deepens rather than dilutes design. These principles are less about technique, and more about presence, process, and what it means to create with intention.

The Shift Before Us

A reflection on the moment we’re in — where fast tools promise more, but often leave us feeling less connected. This essay sets the stage for what’s changing, and why this shift is not just technical, but creative.

The Hybrid Craftsman

An introduction to a new kind of designer — one who blends tradition and technology, not as opposites, but as collaborators. It’s a mindset rooted in curiosity, authorship, and the ability to shape meaning across mediums.

Principles of Hybrid Craftsmanship

A set of grounding values for working with AI in a way that deepens rather than dilutes design. These principles are less about technique, and more about presence, process, and what it means to create with intention.

The Shift Before Us

A reflection on the moment we’re in — where fast tools promise more, but often leave us feeling less connected. This essay sets the stage for what’s changing, and why this shift is not just technical, but creative.

The Hybrid Craftsman

An introduction to a new kind of designer — one who blends tradition and technology, not as opposites, but as collaborators. It’s a mindset rooted in curiosity, authorship, and the ability to shape meaning across mediums.

Principles of Hybrid Craftsmanship

A set of grounding values for working with AI in a way that deepens rather than dilutes design. These principles are less about technique, and more about presence, process, and what it means to create with intention.

part 1

7-Step Learning System

Our roadmap from beginner to expert to start using Midjourney confidently. Tested, simple and structured learning path. No experience required.

Step 1: Learn the Basics

This step lays your foundation—setting up Midjourney, adjusting your settings, and understanding its core tools. Designed to remove hesitation and build comfort, it’s where confidence begins.

Step 2: Master Prompting

Prompting isn’t just a skill—it’s a language. You’ll learn how to structure your thoughts, evoke atmosphere, and use visual language with precision. This is where your prompts begin to reflect your design thinking.

Step 3: Master Parameters

Learn how to use Midjourney’s powerful parameters to control scale, lighting, aspect ratios, and more—so your outputs become not just beautiful, but intentional.

Step 4: Integrate Chat GPT

Working with tools like ChatGPT, you’ll learn to storyboard faster, structure your prompts more intuitively, and build a more fluid creative process—without losing authorship along the way.

Step 5: Integrate Codes

Codes are the unsung heroes of creative control. You’ll learn to use personalization and stylistic codes to create visual consistency, save time, and deepen the aesthetic clarity of your results.

Step 6: Integarte Images

Discover how to use reference images, style cues, and character references to guide Midjourney in more nuanced and grounded directions.One of the most rewarding and powerful tools in Midjourney.

Step 7: Advanced Techniques

From retexturing to remixing, multi-prompts to targeted edits—this final step introduces advanced capabilities that give you full creative control. The technical meets the conceptual, and your vision sharpens.

Step 1: Learn the Basics

This step lays your foundation—setting up Midjourney, adjusting your settings, and understanding its core tools. Designed to remove hesitation and build comfort, it’s where confidence begins.

Step 2: Master Prompting

Prompting isn’t just a skill—it’s a language. You’ll learn how to structure your thoughts, evoke atmosphere, and use visual language with precision. This is where your prompts begin to reflect your design thinking.

Step 3: Master Parameters

Learn how to use Midjourney’s powerful parameters to control scale, lighting, aspect ratios, and more—so your outputs become not just beautiful, but intentional.

Step 4: Integrate Chat GPT

Working with tools like ChatGPT, you’ll learn to storyboard faster, structure your prompts more intuitively, and build a more fluid creative process—without losing authorship along the way.

Step 5: Integrate Codes

Codes are the unsung heroes of creative control. You’ll learn to use personalization and stylistic codes to create visual consistency, save time, and deepen the aesthetic clarity of your results.

Step 6: Integarte Images

Discover how to use reference images, style cues, and character references to guide Midjourney in more nuanced and grounded directions.One of the most rewarding and powerful tools in Midjourney.

Step 7: Advanced Techniques

From retexturing to remixing, multi-prompts to targeted edits—this final step introduces advanced capabilities that give you full creative control. The technical meets the conceptual, and your vision sharpens.

Step 1: Learn the Basics

This step lays your foundation—setting up Midjourney, adjusting your settings, and understanding its core tools. Designed to remove hesitation and build comfort, it’s where confidence begins.

Step 2: Master Prompting

Prompting isn’t just a skill—it’s a language. You’ll learn how to structure your thoughts, evoke atmosphere, and use visual language with precision. This is where your prompts begin to reflect your design thinking.

Step 3: Master Parameters

Learn how to use Midjourney’s powerful parameters to control scale, lighting, aspect ratios, and more—so your outputs become not just beautiful, but intentional.

Step 4: Integrate Chat GPT

Working with tools like ChatGPT, you’ll learn to storyboard faster, structure your prompts more intuitively, and build a more fluid creative process—without losing authorship along the way.

Step 5: Integrate Codes

Codes are the unsung heroes of creative control. You’ll learn to use personalization and stylistic codes to create visual consistency, save time, and deepen the aesthetic clarity of your results.

Step 6: Integarte Images

Discover how to use reference images, style cues, and character references to guide Midjourney in more nuanced and grounded directions.One of the most rewarding and powerful tools in Midjourney.

Step 7: Advanced Techniques

From retexturing to remixing, multi-prompts to targeted edits—this final step introduces advanced capabilities that give you full creative control. The technical meets the conceptual, and your vision sharpens.

part 2

Practical Applications

From methodology to studio-tested integrations - these are custom workflows to start applying your knowledge to interior design projects.

Experiment with Styles

A guided space to test stylistic directions with clarity and intention. Use visual references, codes, and layered prompts to explore mood, form, and atmosphere—helping you define a conceptual language that feels personal and precise.

Test Color Palettes

Rapidly explore nuanced combinations of hue, texture, and material without the overwhelm. This section shows how to test ideas visually, letting your instincts and memory guide the selections—resulting in palettes that are more poetic, more precise.

Keep Consistent Styles

This section teaches how to establish a clear design language using image references, codes, and prompt anchors that ensure coherence across every iteration and project phase.

Create Material Moodboards

Craft richly composed flat-lay material studies in minutes. Using simple yet structured prompt frameworks, explore textures, finishes, and tonal relationships to build palettes that speak with coherence and depth.

Turn Moodboards to Images

Move from abstract material palettes or visual studies to full spatial compositions. By using references as style anchors and layering your own design language, you learn to render complete interiors that carry conceptual integrity from start to finish.

Create Elements for Collages

Learn to generate and refine individual design elements—built-ins, furnishings, and objects—that align with your aesthetic voice. These become modular building blocks for visual storytelling and layered collages.

Turn Collages to Images

Go beyond static moodboards. Learn how to bring your collage compositions to life by translating them into rendered spaces. This technique helps bridge conceptual ideation with visual storytelling that feels both intentional and emotionally rich.

Render 3D Images & Sketches

Take your own drawings and massing models and transform them into textured, photorealistic renders. Using Midjourney’s retexturing tools and prompt layering, this technique brings hand-drawn or modeled ideas to life.

Experiment with Styles

A guided space to test stylistic directions with clarity and intention. Use visual references, codes, and layered prompts to explore mood, form, and atmosphere—helping you define a conceptual language that feels personal and precise.

Test Color Palettes

Rapidly explore nuanced combinations of hue, texture, and material without the overwhelm. This section shows how to test ideas visually, letting your instincts and memory guide the selections—resulting in palettes that are more poetic, more precise.

Keep Consistent Styles

This section teaches how to establish a clear design language using image references, codes, and prompt anchors that ensure coherence across every iteration and project phase.

Create Material Moodboards

Craft richly composed flat-lay material studies in minutes. Using simple yet structured prompt frameworks, explore textures, finishes, and tonal relationships to build palettes that speak with coherence and depth.

Turn Moodboards to Images

Move from abstract material palettes or visual studies to full spatial compositions. By using references as style anchors and layering your own design language, you learn to render complete interiors that carry conceptual integrity from start to finish.

Create Elements for Collages

Learn to generate and refine individual design elements—built-ins, furnishings, and objects—that align with your aesthetic voice. These become modular building blocks for visual storytelling and layered collages.

Turn Collages to Images

Go beyond static moodboards. Learn how to bring your collage compositions to life by translating them into rendered spaces. This technique helps bridge conceptual ideation with visual storytelling that feels both intentional and emotionally rich.

Render 3D Images & Sketches

Take your own drawings and massing models and transform them into textured, photorealistic renders. Using Midjourney’s retexturing tools and prompt layering, this technique brings hand-drawn or modeled ideas to life.

Experiment with Styles

A guided space to test stylistic directions with clarity and intention. Use visual references, codes, and layered prompts to explore mood, form, and atmosphere—helping you define a conceptual language that feels personal and precise.

Test Color Palettes

Rapidly explore nuanced combinations of hue, texture, and material without the overwhelm. This section shows how to test ideas visually, letting your instincts and memory guide the selections—resulting in palettes that are more poetic, more precise.

Keep Consistent Styles

This section teaches how to establish a clear design language using image references, codes, and prompt anchors that ensure coherence across every iteration and project phase.

Create Material Moodboards

Craft richly composed flat-lay material studies in minutes. Using simple yet structured prompt frameworks, explore textures, finishes, and tonal relationships to build palettes that speak with coherence and depth.

Turn Moodboards to Images

Move from abstract material palettes or visual studies to full spatial compositions. By using references as style anchors and layering your own design language, you learn to render complete interiors that carry conceptual integrity from start to finish.

Create Elements for Collages

Learn to generate and refine individual design elements—built-ins, furnishings, and objects—that align with your aesthetic voice. These become modular building blocks for visual storytelling and layered collages.

Turn Collages to Images

Go beyond static moodboards. Learn how to bring your collage compositions to life by translating them into rendered spaces. This technique helps bridge conceptual ideation with visual storytelling that feels both intentional and emotionally rich.

Render 3D Images & Sketches

Take your own drawings and massing models and transform them into textured, photorealistic renders. Using Midjourney’s retexturing tools and prompt layering, this technique brings hand-drawn or modeled ideas to life.

part 3 (additional pdf)

Designer's Toolkit

You’ll also get access to our Designer’s Toolkit — a set of daily-use resources and curated assets to make AI an intuitive part of your creative flow.

Midjourney Workflow Cheat Sheet

A foundational workflow designed to help you move from idea to image with clarity and control. This modular system is flexible enough to grow with you and structured enough to guide you with confidence.

Prompting Frameworks

Refined structures for building simple and detailed prompts — developed specifically for interior design. These frameworks are the backbone of consistent and intentional image creation.

Prompting LLM Tools

Custom-built ChatGPT templates that translate your ideas, storyboards, and design briefs into usable Midjourney prompts. Designed to reduce friction and help you think, refine, and create faster.

Prompt Troubleshooting

Step-by-step guidance to help you diagnose and correct weak or inconsistent prompts. Learn how to fix common issues and get better results with less trial and error.

Parameters Cheat Sheets

Quick-reference tools that break down the most important Midjourney settings. Understand what each parameter does and how to use it effectively — so you can experiment with purpose.

Curated Codes Library

A collection of personalization codes and style reference codes curated for interior design. These reusable style anchors help you build more consistent, intentional outputs while expanding your aesthetic range.

Midjourney Workflow Cheat Sheet

A foundational workflow designed to help you move from idea to image with clarity and control. This modular system is flexible enough to grow with you and structured enough to guide you with confidence.

Prompting Frameworks

Refined structures for building simple and detailed prompts — developed specifically for interior design. These frameworks are the backbone of consistent and intentional image creation.

Prompting LLM Tools

Custom-built ChatGPT templates that translate your ideas, storyboards, and design briefs into usable Midjourney prompts. Designed to reduce friction and help you think, refine, and create faster.

Prompt Troubleshooting

Step-by-step guidance to help you diagnose and correct weak or inconsistent prompts. Learn how to fix common issues and get better results with less trial and error.

Parameters Cheat Sheets

Quick-reference tools that break down the most important Midjourney settings. Understand what each parameter does and how to use it effectively — so you can experiment with purpose.

Curated Codes Library

A collection of personalization codes and style reference codes curated for interior design. These reusable style anchors help you build more consistent, intentional outputs while expanding your aesthetic range.

Midjourney Workflow Cheat Sheet

A foundational workflow designed to help you move from idea to image with clarity and control. This modular system is flexible enough to grow with you and structured enough to guide you with confidence.

Prompting Frameworks

Refined structures for building simple and detailed prompts — developed specifically for interior design. These frameworks are the backbone of consistent and intentional image creation.

Prompting LLM Tools

Custom-built ChatGPT templates that translate your ideas, storyboards, and design briefs into usable Midjourney prompts. Designed to reduce friction and help you think, refine, and create faster.

Prompt Troubleshooting

Step-by-step guidance to help you diagnose and correct weak or inconsistent prompts. Learn how to fix common issues and get better results with less trial and error.

Parameters Cheat Sheets

Quick-reference tools that break down the most important Midjourney settings. Understand what each parameter does and how to use it effectively — so you can experiment with purpose.

Curated Codes Library

A collection of personalization codes and style reference codes curated for interior design. These reusable style anchors help you build more consistent, intentional outputs while expanding your aesthetic range.

epilogue

Reframing Design Practice with AI

We conclude by grounding ourselves in the mindset, ethics, and practices that will define the next era of design.

Peek inside:

Start learning today.

$86

limited time offer. reg. $124
PURCHASE THE E-BOOK
one time purchase. lifetime updates.

Who is the book for:

  • Interior designers, stylists and architects who crave originality and authorship in an age of algorithms.

  • Creative freelancers and boutique studios who want to move fast — but think deeply.

  • Design students and education professionals seeking clarity and direction in an overwhelming digital landscape.

  • Visionaries who value process as much as outcome, and are ready to rethink their relationship with design itself.

“Midjourney for Interior Design helped me experiment and reinvent my design process. Highly recommended for every designer.”

Elaine R.

Hi, I am Anya

Hi, I’m Anya — co-founder of The Craft Theory. As an interior designer, artist, and reluctant nomad, I’ve lived, worked, and gathered fragments of meaning from Italian piazzas to the Kazakh steppes, Japanese temples to Indian markets. This journey — as scattered and rich as it’s been — taught me to trust my instincts, surrender control, and reinvent without fear.

Now, as we stand at the edge of an AI-driven creative era, I believe one thing deeply:

It’s not the tools that define us — it’s how we choose to use them. What if we could honour tradition while embracing what’s next? What if this technology, instead of replacing us, could refine us?

Let’s find out — together. Let’s build a future where craft still matters, and creativity grows deeper, not just faster.

You've asked, we've answered:

What format is the e-book delivered in?

The e-book comes as a downloadable ZIP file. Inside, you’ll find the Master Book PDF, the Designer Toolkit PDF, and our Custom ChatGPT Tools — all formatted for easy use and reference.

Does this book include licence to Midjourney?

No. You’ll need your own Midjourney account (or other tools like Chat GPT)—we focus on how to master the craft, not on providing software access.

Do I need a Midjourney Pro subscription?

You’ll need at least a Basic Midjourney subscription to get started. For best results, we recommend the Standard plan — but the Pro tier isn’t necessary for most users.

Do I need any prior knowledge with AI to benefit from this book?

Not at all. We designed this guide for the curious beginner and the seasoned creative alike. No technical background required—just a willingness to explore, experiment, and grow.

Is support provided?

Yes. We offer 1:1 email support — thoughtful, personal, and here when you need us. Lifetime updates are also included, because meaningful learning evolves over time.

Does this book have lifetime access?

Yes. Once you purchase, it’s yours. Forever. You can revisit and deepen your skills anytime, at your own pace. Lifetime updates are also included, because meaningful learning evolves over time.

How is this e-book different from other AI guides?

Most AI guides focus on generating fast results. While we provide enough shortcuts the focus is on building something deeper - your creative authorship with AI rooted in timeless design principles. Craft Theory’s e-guide isn’t just a prompt collection — it’s a complete, studio-tested system designed specifically for interior designers. We provide methodology, practice, philosophy and all the necessary tools in one volume so you could integrate Midjourney into your actual workflow with clarity, structure, and creative control. What sets it apart is our focus on timeless design principles and intentional use of AI. We teach you how to craft with taste, refine with structure, and apply everything to real-world interior design — from material palettes and moodboards to spatial compositions and visual storytelling. If you’re looking for depth, not just speed — this is for you.

Can I write this off as a business expense?

In most cases, yes. If you’re using it to develop your professional skills or support your creative practice, it may qualify as a business expense. (Of course, always confirm with your accountant.)

When will I receive the e-book?

Immediately. The moment your order is complete, you’ll receive a direct download link to start your journey.

Why don’t you just provide prompts?

Because prompts are only the beginning. Strong results don’t come from words alone — they come from knowing how to use Midjourney’s deeper tools: codes, image references, advanced techniques and parameters. This book teaches you how to combine all of these — so your outputs aren’t just beautiful, but intentional, consistent, and uniquely yours.

What format is the e-book delivered in?

The e-book comes as a downloadable ZIP file. Inside, you’ll find the Master Book PDF, the Designer Toolkit PDF, and our Custom ChatGPT Tools — all formatted for easy use and reference.

Does this book include licence to Midjourney?

No. You’ll need your own Midjourney account (or other tools like Chat GPT)—we focus on how to master the craft, not on providing software access.

Do I need a Midjourney Pro subscription?

You’ll need at least a Basic Midjourney subscription to get started. For best results, we recommend the Standard plan — but the Pro tier isn’t necessary for most users.

Do I need any prior knowledge with AI to benefit from this book?

Not at all. We designed this guide for the curious beginner and the seasoned creative alike. No technical background required—just a willingness to explore, experiment, and grow.

Is support provided?

Yes. We offer 1:1 email support — thoughtful, personal, and here when you need us. Lifetime updates are also included, because meaningful learning evolves over time.

Does this book have lifetime access?

Yes. Once you purchase, it’s yours. Forever. You can revisit and deepen your skills anytime, at your own pace. Lifetime updates are also included, because meaningful learning evolves over time.

How is this e-book different from other AI guides?

Most AI guides focus on generating fast results. While we provide enough shortcuts the focus is on building something deeper - your creative authorship with AI rooted in timeless design principles. Craft Theory’s e-guide isn’t just a prompt collection — it’s a complete, studio-tested system designed specifically for interior designers. We provide methodology, practice, philosophy and all the necessary tools in one volume so you could integrate Midjourney into your actual workflow with clarity, structure, and creative control. What sets it apart is our focus on timeless design principles and intentional use of AI. We teach you how to craft with taste, refine with structure, and apply everything to real-world interior design — from material palettes and moodboards to spatial compositions and visual storytelling. If you’re looking for depth, not just speed — this is for you.

Can I write this off as a business expense?

In most cases, yes. If you’re using it to develop your professional skills or support your creative practice, it may qualify as a business expense. (Of course, always confirm with your accountant.)

When will I receive the e-book?

Immediately. The moment your order is complete, you’ll receive a direct download link to start your journey.

Why don’t you just provide prompts?

Because prompts are only the beginning. Strong results don’t come from words alone — they come from knowing how to use Midjourney’s deeper tools: codes, image references, advanced techniques and parameters. This book teaches you how to combine all of these — so your outputs aren’t just beautiful, but intentional, consistent, and uniquely yours.

What format is the e-book delivered in?

The e-book comes as a downloadable ZIP file. Inside, you’ll find the Master Book PDF, the Designer Toolkit PDF, and our Custom ChatGPT Tools — all formatted for easy use and reference.

Does this book include licence to Midjourney?

No. You’ll need your own Midjourney account (or other tools like Chat GPT)—we focus on how to master the craft, not on providing software access.

Do I need a Midjourney Pro subscription?

You’ll need at least a Basic Midjourney subscription to get started. For best results, we recommend the Standard plan — but the Pro tier isn’t necessary for most users.

Do I need any prior knowledge with AI to benefit from this book?

Not at all. We designed this guide for the curious beginner and the seasoned creative alike. No technical background required—just a willingness to explore, experiment, and grow.

Is support provided?

Yes. We offer 1:1 email support — thoughtful, personal, and here when you need us. Lifetime updates are also included, because meaningful learning evolves over time.

Does this book have lifetime access?

Yes. Once you purchase, it’s yours. Forever. You can revisit and deepen your skills anytime, at your own pace. Lifetime updates are also included, because meaningful learning evolves over time.

How is this e-book different from other AI guides?

Most AI guides focus on generating fast results. While we provide enough shortcuts the focus is on building something deeper - your creative authorship with AI rooted in timeless design principles. Craft Theory’s e-guide isn’t just a prompt collection — it’s a complete, studio-tested system designed specifically for interior designers. We provide methodology, practice, philosophy and all the necessary tools in one volume so you could integrate Midjourney into your actual workflow with clarity, structure, and creative control. What sets it apart is our focus on timeless design principles and intentional use of AI. We teach you how to craft with taste, refine with structure, and apply everything to real-world interior design — from material palettes and moodboards to spatial compositions and visual storytelling. If you’re looking for depth, not just speed — this is for you.

Can I write this off as a business expense?

In most cases, yes. If you’re using it to develop your professional skills or support your creative practice, it may qualify as a business expense. (Of course, always confirm with your accountant.)

When will I receive the e-book?

Immediately. The moment your order is complete, you’ll receive a direct download link to start your journey.

Why don’t you just provide prompts?

Because prompts are only the beginning. Strong results don’t come from words alone — they come from knowing how to use Midjourney’s deeper tools: codes, image references, advanced techniques and parameters. This book teaches you how to combine all of these — so your outputs aren’t just beautiful, but intentional, consistent, and uniquely yours.

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This book is conveniently delivered in downloadable PDF format making it accessible on various devices. With its user-friendly bookmarked layout and detailed instructions, you'll find it easy to navigate and implement the techniques in your projects. This item is a digital product. No physical book will be shipped.

We hope this guide brings something meaningful to your process — and we’ve poured care into making it as thoughtful and useful as possible. Because this is a digital product with immediate access, we’re unable to offer refunds. But if you have any questions, concerns, or need support, we’re always here to help. Just reach out to us at info@thecrafttheory.com — we’ll do our best to support you however we can.

This guide is intended for educational and inspirational purposes only. It is not business or financial advice. While we share the methods, frameworks, and tools that have helped us, individual results will naturally vary. This guide is based on real-world experience and creativity — but ultimately, your outcomes depend on how you adapt and apply these techniques to your own unique vision. For full technical guidance on Midjourney or other AI tools, we recommend referring to their official documentation.

By purchasing this product, you agree to release Craft Theory, its owners, affiliates, and related entities from any liability related to the use of this material. This guide is the intellectual property of Craft Theory. No resale rights, private label rights (PLR), or distribution rights are included or implied. Copying, sharing, or republishing any part of this guide without permission is strictly prohibited. Thank you for respecting the work—and for being part of a community that values originality and craft.

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Craft Theory © 2025. All rights reserved.
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